Design Thinking

Purpose of the Workshop

• To understand what Design Thinking or human centred design is, and why it is an important tool for all leaders
• To understand how to apply Design Thinking to Process-, Service-, and Business Model Innovation that focus on the customer or user.
• To get a hands-on introduction to using the process and tools of design thinking

Who Should Attend
Team, business unit and organization leaders and their team members, who want to problem solve or design better processes, service delivery, and business models that are centred on creating real value for the user or customer.

Benefits of Attending
Participants will:

• Get an appreciation of customer empathy and how to go about getting empathy
• Learn how to define “problems” for the design thinking process
• Acquire tools and practice in ideation
• Understand what prototyping is and methods of prototyping
• Learn how to test and evaluate prototypes
• Understand how to “spin” the ideation, prototyping, testing cycle
• Acquire an introductory hands-on experience in using the design thinking process on a simple project in the workshop

Participants attending in teams will derive the greatest benefits from the workshop, as they will get to experience the design thinking process in their natural work teams.

Facilitators
All our facilitators are carefully selected professionals with years of hands-on experience in senior management positions.  In addition, they are qualified facilitators with good track records facilitating client organizations, as well as public workshops, in their chosen fields.

Lead Facilitator will be Stephen Lin.  Click here for facilitator’s profile.

Workshop Outline

• Overview of Design Thinking
  • Why Design Thinking
  • What is Design Thinking, and its various forms
  • The Systems Thinking Approach to Design Thinking
• The Design Thinking Process
  • Customer Empathy
    • What is Customer Empathy
    • How to conduct Customer Empathy -Key points and various tools
    • Apply to class project
  • Problem Definition
    • How to clearly define problems and desired outcomes
    • Common pitfalls in problem definition
    • Tools and techniques
    • Apply to class project
  • Ideation
    • Core Foundation of great and effective Ideation
    • Various methods and tools
    • Apply to class project
  • Prototyping
    • What is Prototyping
    • Key concepts in Prototyping
    • Some methods of Prototypin
    • Apply to class project
  • Testing and Evaluation
    • How to test and evaluate Prototypes
    • Key considerations in testing and evaluation
    • Methods and tools
    • Apply to class project
  • Spinning the Cycle
    • Iteration of ideation, prototyping and testing – key to effective design thinking
    • Apply to class project
• Presentation, feedback, and critique at every step of the process applied to the class project
• Action Planning

Conduct of the Workshop
The workshop will include:

• Explanation of concepts, processes and models
• Group breakout work on a class project
• Presentation, feedback and critique at every step